Ok, I know it feels endlessly cold right now and I hope that wherever you are in the UK, you are managing to keep warm, but pause for a moment to remember that during the years 1607 to 1814, Britain was in the grip of what is now referred to as the ‘Little Ice Age’. Some sources even state that this spanned from 1550 to 1850.
One well-recorded result was in London, where each winter the Thames would freeze over. Between 1607 and 1814, seven major ‘Frost Fairs’ were held actually on the ice as well as frequent smaller ones, with traders such as shoemakers, barbers and publicans setting up business. There were even football pitches!
Printed and painted images of the frost fairs still exist today. In addition, a multitude of libraries and archives both in the UK and abroad also hold within their collections examples of related ephemera. Items such as business cards, ballads, adverts and posters were produced by entrepreneurs who set up printing presses on the ice. They offered cheap souvenir keepsakes such as is pictured below, which people could buy with their name, date and printing location on the frozen Thames in order to remember the occasion.

Image courtesy of Cambridge University Special Collections
As you can imagine, the fairs weren’t completely without danger and occasional tragedies were recorded where the ice gave way.
Eventually, the climate warmed up, and now the only evidence remaining of these once-famous fairs are the conserved collections held in libraries, archives and likely also in privately-held family books and documents. If you have any examples, I would love to see them!
300 years? Now that’s what I call a cold snap…!
Further reading:
Historic England: The Thames Frost Fairs in London https://www.historic-uk.com/HistoryUK/HistoryofEngland/The-Thames-Frost-Fairs/
Cambridge University Library Special Collections: ’Printed Frost Fair Ephemera in the University Library’ https://specialcollections-blog.lib.cam.ac.uk/?p=4660
London Museum:
https://www.londonmuseum.org.uk/collections/v/object-1165367/broadside-frost-fair-paper/
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